Katherine J. Strandburg, Free Fall: The Online Market’s Consumer Preference Disconnect, NYU School of Law, Public Law Research Paper No. 13 – 62 (2013).
Chris Jay Hoofnagle & Jan Whittington, Free: Accounting for the Internet’s Most Popular Price, 61 UCLA L. Rev. 606 (2014).

Paul Ohm

Have you heard any of these arguments lately? Consumers willingly pay for the wonderful free services they enjoy using the currency of their personal information. We can’t trust surveys that say that consumers despise commercial tracking […]