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Addressing the Modern Shamanism of Predictive Inferences

Hideyuki Matsumi & Daniel J. Solove, The Prediction Society: Algorithms and the Problems of Forecasting the Future, GWU Legal Studies Rsch. Paper (forthcoming), available at SSRN (June 5, 2023).

In their draft paper, The Prediction Society: Algorithms and the Problems of Forecasting the Future, Matsumi and Solove distinguish two ways of making predictions: “the first method is prophecy–based on superstition” and “the second is forecasting–based on calculation.” Initially, they seem convinced that the latter, calculative, type of prediction is more accurate and thus capable of transforming society as it shifts control over peoples’ future to those who develop or deploy such systems. Over the course of the paper, however, that distinction between deceptive prophecy and accurate prediction blurs. The authors make the argument that the pervasive and surreptitious use of predictive algorithms that target human behaviour makes a difference for a whole range of human rights beyond privacy, highlighting the societal impact these systems generate, and requiring new ways of regulating the design and deployment of predictive systems. The authors foreground the constitutive impact of predictive inferences on society and human agency, moving beyond utilitarian approaches that require the identification of individual harm, arguing instead that these inferences often create the future they predict.

Most of the points they make have been made before (e.g. here), but the lucid narrative argumentation presented in Matsumi’s and Solove’s paper could open a new conversation in the US as to how legislatures and courts should approach the issue of pre-emptive predictions with regard to constitutional rights beyond privacy. The paper also expands that same discourse beyond individual rights, highlighting the pernicious character of the manipulative choice architectures that build on machine learning, and showing how the use of ‘dark patterns’ is more than merely the malicious deployment of an otherwise beneficial technology.

To make their argument, the authors tease out a set of salient “issues” that merit a brief discussion here, as they are key to the constitutive societal impact of pre-emptive predictions. The first issue concerns the “fossilisation problem” that foregrounds the fact that algorithmic predictions are necessarily based on past data and thus on past behavioural patterns, thereby risking what I have called (in this book)  “scaling the past while freezing the future.” The second issue concerns the “unfalsifiability problem” that underscores the fact that data-driven predictions are probabilistic, making it difficult to contest their accuracy, which – according to the authors – sits in a grey zone between true and false data (I should note that under the GDPR personal data need not be true to qualify as such). The third issue concerns the “pre-emptive intervention problem” that zeros in on the fact that measures taken based on these predictions make testing their accuracy even more illusionary as we cannot know how people would have acted without those measures. This relates to the so-called Goodhart effect that foresees that “when using a measure as a target, it ceases to be a good measure.” The fourth issue concerns the “self-fulfilling prophecy” problem that reminds us of the seminal Thomas Theorem that states that “if men define a situation as real it is real in its consequences” which can be translated to our current environment as “if machines define a situation as real it is real in its consequences.”

The paper is all the more interesting because it refrains from framing everything and anything in terms of harm or risk of harm, foregrounding the constitutive impact of predictive inferences on society and human agency. Though the utilitarian framework of harm is part of their argument, the authors manage to dig deeper, thus developing insights outside the scope of cost-benefit analyses. Utilitarianism may in point of fact be part of the problem rather than offering solutions, because the utilitarian calculus cannot deal with the risk to rights unless it can be reduced to a risk of harm. In asserting the specific temporal nature of predictive inferences when used to pre-empt human behaviour, the constitutive impact on individual agency and societal dynamics becomes clear. It is this temporal issue that – according to the authors – distinguishes these technologies from many others, requiring new regulatory ways of addressing their impact.

To further validate their argument, the authors proceed to address a set of use cases, where the nefarious consequences of algorithmic targeting stand out, notably also because of their dubious reliability: credit scoring (now widely used in finance, housing, insurance or education), criminal justice (with a longstanding history of actuarial justice, now routinely used in decisions of bail, probation or sentencing, but also deployed to automate suspicion), employment (continuing surveillance-Taylorism while also targeting recruitment in ways that may exclude people from entering a job based on algorithmic scoring), education (where a focus on standardised testing and ‘early warning systems’ based on quantification of quality criteria may have perverse effects for those already disadvantaged) and insurance (where actuarial methods originated and the chimera of quantified efficiency of data-driven predictions could result in quasi-personalised premiums that charge people based on the statistical group they are deemed to fit). In all these contexts, the use of predictive and pre-emptive targeting restricts or enables future action, thus redefining the space for human agency. The design and deployment of predictive inferences enables corporations and public administration to create the future they predict, due to the performative effects they generate. Even if such creation is imperfect or was not intended, the authors highlight how it changes the dynamics of human society and disempowers those whose life is being predicted.

Matsumi and Solove end with a set of recommendations for legislatures, calling for legal norms that specifically target the use of predictive inferences, requiring scientific testability combined with evaluative approaches grounded in the humanities. They ask that legislatures develop a proper focus, avoiding over- and under-inclusivity, highlighting the relevance of context and stipulating specific requirements for training data in the case of data-driven systems. They call for the possibility to “escape” the consequences of unverifiable predictions and suggest an expiry date for predictive inferences, while emphasizing that individual redress cannot resolve issues that play out at the societal level. As they note, the EU AI Act addresses many of the problems they detect, providing many of the recommended “solutions,” though their current analysis of the Act remains cursory. (This is understandable as the final text was not yet available at the time of the release of this paper draft.)

Whereas the authors start their paper with a distinction between shamanic prophecies and calculated predictions, the distinction crumbles in the course of the paper, and rightly so. The initial assumption of objective and reliable predictive algorithms turns out to be a rhetorical move to call out the shamans of allegedly scientific predictions that may be refuted based on mathematical and empirical testing. It is key for lawyers to come to terms with the claimed functionalities of predictive tools that hold a potentially illusionary promise of reliable objective truth. We need to follow Odysseus’ strategy, when he bound himself to the mast after waxing the ears of his sailors, to avoid giving in to the Sirens of algorithmic temptation. To do so we cannot merely depend on self-binding (as the authors seem to suggest towards the end of their paper) but, as they actually convincingly advocate, we need to institute countervailing powers. That will necessitate legislative interventions beyond privacy and data protection, directly targeting e.g. digital services and ‘AI’ in the broad sense of that term. Matsumi & Solove’s paper holds great promise for an in-depth analysis of what is the key problem here and it should inform the development of well-argued and well-articulated legal frameworks.

Cite as: Mireille Hildebrandt, Addressing the Modern Shamanism of Predictive Inferences, JOTWELL (November 27, 2023) (reviewing Hideyuki Matsumi & Daniel J. Solove, The Prediction Society: Algorithms and the Problems of Forecasting the Future, GWU Legal Studies Rsch. Paper (forthcoming), available at SSRN (June 5, 2023)), https://cyber.jotwell.com/addressing-the-modern-shamanism-of-predictive-inferences/.

Best Laid Plans: The Challenges of Implementing Article 17

Jasmin Brieske & Alexander Peukert, Coming into Force, Not Coming into Effect? The Impact of the German Implementation of Art. 17 CDSM Directive on Selected Online Platforms, CREATe Working Paper, available at SSRN (Jan. 25, 2022).

The European Union has been busy updating its regulation of online services in a variety of ways. This includes a recent directive that directs Member States to institute a new online copyright regime. Services that host user-generated content will be required to keep unlicensed works off of their sites, and also required to negotiate with copyright owner groups for licensing agreements. In essence, other hosting sites will have to behave like YouTube in its deals with major music and film labels. This new regime was imposed by what’s known as Art. 17 of the 2019 Directive on Copyright in the Digital Single Market (CDSM Directive). (The Digital Services Act further complicates the picture because it overlaps with the laws required by Art. 17 and adds to their requirements, but I will focus here on Art. 17.)

Unlike its content-agnostic counterpart the Digital Services Act, the copyright-specific Art. 17 does not itself have the force of law; it requires transposition into national law, and different countries have taken different approaches to that transposition. Germany’s transposition has been one of the most ambitious and user-oriented. Brieske & Peukert’s working paper Coming into Force, Not Coming into Effect? The Impact of the German Implementation of Art. 17 CDSM Directive on Selected Online Platforms explores how the new German regime affected—and didn’t affect—the copyright-related policies and practices of major sites. As it turns out, neither the user protections nor the rightsowner protections seem to have changed the practices of the big sites—giving more evidence that the major impact will be on smaller sites that may not even have had the problems that purportedly justified this new licensing-first regime. The piece is an important reminder that implementation is everything: New legislation is exciting and produces lots of work for lawyers, but that doesn’t mean it produces wider change.

As Brieske and Peukert explain, few EU member states actually met the deadline for transposition, due in part to the inconsistencies in Art. 17 itself: Supposedly, the directive didn’t require the use of automated filtering—but it imposed duties to prevent unauthorized uploads that could not practically be accomplished without filters, to be applied when rightsholders supplied information sufficient to identify their works. Art. 17 was also supposed to preserve some user rights, but current technologies don’t (and likely never will) identify non-copyright-infringing uses of works (“fair dealing” in Germany) such as reviews, quotations, and parodies in an automated way.

Germany’s implementation aimed to thread the needle by limiting automated blocking and creating a category of uses that are presumptively authorized by law and should not be blocked. A presumptively authorized use:

(1) contains less than half of one or several other works or entire images,

(2) combines this third-party content with other content, and

(3) uses the works of third parties only to a minor extent or, in the alternative, is flagged by the user as legally authorized. Minor uses are really minor, however: “uses that do not serve commercial purposes or only serve to generate insignificant income and concern up to 15 seconds of a cinematographic work or moving picture, up to 15 seconds of an audio track, up to 160 characters of a text, and up to 125 kilobytes of a photographic work, photograph or graphic.” Unlike fair use or even traditional fair dealing, this is a rule rather than a standard.

Moreover, providers have a duty to notify rightsowners when their identified works are used in minor or flagged ways, and offer an opportunity for the rightsowners to object, either via a takedown notice or, in cases involving “premium” content like live sports or current movies, via a “red button” that will immediately block access to the upload.

As is evident, this is a complicated system, perhaps rescued by the idea that mostly it won’t be used, since rightsowners have no real incentives to protest truly minor or critical uses. The German implementation also requires services to inform users about the existence of exceptions and (like the DSA) provide a dispute resolution procedure. Article 17 contemplates only an internal dispute resolution process, while the DSA will require the largest sites to provide for external arbitration as well.

Did all this complexity result in changes in the copyright policies of major sites? The authors studied “YouTube, Rumble (a smaller platform with similar functionality), TikTok, Twitter, Facebook, Instagram, SoundCloud and Pinterest.” The sites appeared not to change much or at all in response to the new German law, even when they had Germany-specific versions (as most did), although their policies also varied a fair amount across the entire group. Most notably, all the sites, with the exception of Twitter, were already using automated upload filters before they were required to do so. This result reflects what followers of research on the US DMCA have long known: Big platforms that experienced lots of unauthorized uploads had already transitioned away from reliance on notice and takedown and legal safe harbors, and towards using filtering, and often licensing, in “DMCA Plus” systems. Art. 17 thus didn’t change matters much if at all for those platforms, while potentially imposing expensive new duties on platforms that don’t have significant infringement problems.

The theoretical protections for users don’t seem to have done much. Likewise, the sites all already had internal dispute mechanisms, further indicating that market pressures were already producing some “due process” protections for users even without legal requirements. Larger sites may also be incentivized to do so by legal requirements: under the overlapping obligations of the DSA, very large sites will be required to provide outside arbitrators for appeals. Meanwhile, the sites didn’t seem to implement or tell users about the possibility of flagging an upload as authorized by law, and they also didn’t warn copyright owners of the possible penalties for repeated abuse of the system. The inefficacy of user protections  may be a harbinger of the fate of other attempts to inject users’ rights into systems predicated on broad copyright controls.

As the authors point out, the difficulties in passing implementing legislation across the EU made a “wait and see” approach reasonable for many platforms. The European orientation towards accepting good-faith attempts at compliance, unlike the usually more-legalistic American approach, may also play a role. With Content ID or similar filtering mechanisms and internal appeal options already in place, the fact that the details vary somewhat from the formal requirements of the law might readily seem low-risk. There was no widespread noncompliance with the protections for large copyright owners, who are the most likely to sue and the most expensive to defend against. Users whose fair dealing is blocked are more likely to complain online or give up, neither of which are nearly as damaging.

The authors’ results are consistent with a story of regulation lagging behind reality, and also of regulation being designed with only the big players in mind. Websites like Ravelry (focused on the fiber arts) don’t really need filters to prevent them from being hotbeds of copyright infringement; keeping the site on-topic suffices for that even though it allows lots of user-generated content. And it turns out that the DMCA-Plus sites that most people use most of the time already did filter and didn’t bother to change how they filtered just because they were supposed to respect user rights in the process. The results also might support the alternate harder-law approach of the DSA, which doesn’t require transposition into national law. There’s no reason to wait and see what national implementations will look like, and a more limited risk of differing national interpretations (though this could still happen). Moreover, the DSA at least attempts to focus on the largest and thus most “dangerous” platforms, though I have argued elsewhere that its targeting is still relatively poor.

Brieske and Peukert help explain why online content governance is so difficult: Not only are regulators dealing with conflicting and sometimes irreconcilable priorities (pay copyright owners, avoid overblocking) but their solutions have to be translated into working systems. Services aware that they can’t automate fair dealing are easily tempted into sticking with the policies and systems they already put into place. Since the objective of licensing everything except that which need not be licensed can’t be done on an automated, large-scale basis, there is little incentive to improve. That is not a happy lesson, but it is one worth heeding.

Cite as: Rebecca Tushnet, Best Laid Plans: The Challenges of Implementing Article 17, JOTWELL (October 23, 2023) (reviewing Jasmin Brieske & Alexander Peukert, Coming into Force, Not Coming into Effect? The Impact of the German Implementation of Art. 17 CDSM Directive on Selected Online Platforms, CREATe Working Paper, available at SSRN (Jan. 25, 2022)), https://cyber.jotwell.com/best-laid-plans-the-challenges-of-implementing-article-17/.

Algorithmic Accountability is Even Harder Than You Thought

Jennifer Cobbe, Michael Veale & Jatinder Singh, Understanding Accountability in Algorithmic Supply Chains (May 22, 2023), available at Arxiv.

Most proposed regulations for algorithmic accountability mechanisms have a common feature: they assume that there is a regulatory target with the power to control the system’s inputs, structure, or outputs. Maybe it’s the algorithm’s creator, or the vendor, or the deployer—but surely there’s an entity that can be held to account!

In Understanding Accountability in Algorithmic Supply Chains, Jennifer Cobbe, Michael Veale, and Jatinder Singh upend that assumption. In ten tightly but accessibly written pages, they detail how there is often no single entity that may be legitimately held accountable for an algorithmic conclusion. This is partially due to the “many hands” problem that has already spurred arguments for strict liability or enterprise liability for algorithmic systems. But designing a governance regime is also difficult, the authors argue, because of how algorithmic systems are structured. The authors use the “supply chain” metaphor to capture the fact that these systems are comprised of multiple actors with shifting interdependencies and shared control, contributing varied data and changing elements of the infrastructure, all while data flows in multiple directions simultaneously. The difficulty in regulating algorithmic systems is not just that it is hard to identify which of many entities is the cheapest cost avoider or the one that can be fairly held accountable; instead, it may be impossible to identify which entity or even which combination of entities is causally responsible for any given output.

The authors identify four distinct characteristics of algorithmic supply chains, all of which muddle traditional accountability analyses: (1) “production, deployment, and use are split between several interdependent actors”; (2) “supply chain actors and data flows perpetually change”; (3) “major providers’ operations are increasingly integrated across markets and between production and distribution”; and (4) “supply chains are increasingly consolidating around systemically important providers.” The first three elements make it challenging to identify which actor caused a given result; the fourth creates a practical and political impediment to accountability, as certain entities may become “too big to fail.” Refreshingly, the authors’ precise descriptions of these complex systems are interspersed with ruminations on how technological affordances, law, and political economy realities foster elements of the supply chain, while being careful not to slip into technological determinism.

The authors’ first observation is one of those concepts that I had never considered, but which seemed obvious after reading this piece: algorithms often “involve a group of organizations arranged together in a data-driven supply chain, each retaining control over component systems they provide as services to others” (emphasis in original) (I have only one critique of this paper: the authors are extremely fond of italics). It is “no longer the case that software is generally developed by particular teams or organizations.” Rather, “functionality results from the working together of multiple actors across various stages of production, deployment and use of AI technologies.” These various actors are (sometimes unknowingly) interdependent. Each one “may not be aware of the others, nor have consciously decided to work together towards [an] outcome . . . . However, each depends on something done by others.”

This interdependent dynamic is somewhat abstract, so the authors helpfully provide diagrams and concrete examples. Consider their Figure 2 (below) which showcases how one AI service provider (the red dot) might play three different roles in the provision of an algorithmic result, including providing AI as a service infrastructure to one entity, providing AI as a service to second, and providing technical infrastructure for an app to a third:

Figure 2: A representative AI supply chain. The application developer (blue) initiates a series of data flows by sending input data to an AI service provider (grey). One AI service provider (red) appears at multiple key points in the supply chain – providing infrastructure (A) for an AI service offered by (grey); providing an AI service (B) to another cloud service provider (orange); and providing technical infrastructure (C) for application deployment.
© 2023 Copyright Jennifer Cobbe, Michael Veale & Jatinder Singh. Reproduced by permission subject to cc-by-nc license.

The authors’ second observation is that the interdependencies among the various actors are dynamic and unstable: a supply chain “may differ each time it is instantiated,” as it may be comprised of different data, different actors, and different data flows.” And the outputs change as actors introduce new features or retire older ones, employ additional support services, or otherwise tinker with the system.

These dynamic and unstable interdependencies of the algorithmic supply chain raise accountability issues. One is a variant on Charles Perrow’s Normal Accident theory, writ large: “Interdependence helps problems propagate.” If accidents are inevitable in complex systems, they are certainly inevitable in algorithmic supply chains! The other accountability challenge is that, even when a problem is identified, it may be impossible to determine how it arose or what might be done to correct or mitigate it.

That being said, the authors’ third and fourth observations suggest that some actors—namely, ones which have been able to consolidate and entrench power within an algorithmic supply chain—play more stable and predictable roles than others. Some actors are horizontally integrated and operate across markets and sectors, repurposing infrastructural or user-facing technology for a range of services. Amazon Web Services, for example, is a cloud computing service used by newspapers, food companies, and retailers. Others are vertically integrated, controlling multiple stages of production and distribution of a particular algorithmic supply chain. And a few are both horizontally and vertically integrated, rendering them practically inescapable. (For a visceral description of the inescapability of Amazon, Facebook, Google, Microsoft, and Apple, I strongly recommend Kashmir Hill’s 2019 Goodbye Big Five project). Their centralization renders these entities tempting regulatory targets—but it also means they have the power and resources to affect how regulations take shape.

This is hardly the first time legal actors have had to confront the questions of how to create the right incentives for complex systems or hold multiple entities liable. The varied forms of the administrative state and joint-and-several liability, products liability, market share liability, and enterprise liability are all still useful models for constructing governance mechanisms.

But algorithmic accountability proposals that focus on a discrete actor will likely be insufficient and unfair, unless they account for the complicated interrelations of different entities within the supply chain. Meanwhile, proposals that target centralized actors will need to attend to the risks of assisting incumbents in building regulatory moats and otherwise creating barriers to entry. As Cobbe, Veale, and Singh’s excellent article details, both policymakers and scholars will need to wrestle with the complicated reality of how algorithmic supply chains actually operate.

Cite as: Rebecca Crootof, Algorithmic Accountability is Even Harder Than You Thought, JOTWELL (September 28, 2023) (reviewing Jennifer Cobbe, Michael Veale & Jatinder Singh, Understanding Accountability in Algorithmic Supply Chains (May 22, 2023), available at Arxiv), https://cyber.jotwell.com/algorithmic-accountability-is-even-harder-than-you-thought/.

Sexuality’s Promise for Sexual Privacy

Brenda Dvoskin, Speaking Back to Sexual Privacy Invasions, 98 Wash. L. Rev. __ (forthcoming 2023), available at SSRN (March 6, 2023).

Thanks in part to the ardent work of dedicated activists and scholars, there is a growing body of law and industry self-regulation governing violations of individuals’ sexual privacy, such as the unconsented distribution of another’s intimate images online. In her thoughtful piece, Speaking Back to Sexual Privacy Invasions, scholar Brenda Dvoskin powerfully argues that a key example of such regulation—many internet platforms’ self-imposed total ban on nudity—goes too far and is in many ways counterproductive to the goals of sexual privacy. As Dvoskin explains in her effort to deepen sexual privacy legal theory and make its application more consistent with its professed values of fostering (consensual) sexual expression, any effort to completely abate the harms flowing from sexual privacy violations requires not just preventing unconsented disclosures ex ante, “but also transforming the meaning of public representations of sexuality.”

Dvoskin argues that one of the principal harms flowing from unconsented disclosures originates in the social stigma associated with nudity. If self-authorized nudity became more commonplace via deregulation, the social harm of having one’s body seen might be decreased (albeit not eliminated). Put succinctly by Dvoskin, “[p]ublic representations of sex are an essential tool to destabilize the meaning of unwanted exposures and, in turn, reduce the harms experienced by victims of privacy losses.” As conceptualized by Dvoskin, diminishing the negative social meaning ascribed to nudity reduces the power of privacy invaders to inflict any harm and, in that view, is an intervention that more fully captures feminism’s emancipatory potential.

Importantly, Dvoskin acknowledges that unconsented sexual privacy violations cause autonomy harms that are critical to address. She also, however, explains how sexual privacy theory has, at times, incorporated the social harms associated with nudity as the normative justification for prohibiting privacy violations. That is, scholars and lawmakers have relied upon the social interpretation of the nudity as shameful to justify the regulation. Or, as put by Judith Butler when discussing gender performances, “the anticipation conjures its object,” or, in this case, the harm.

Instead, Dvoskin advocates for a regulatory path that creates space for consensual sexual expression, instead of reifying the idea that sexual expression necessarily results in unanswerable harms. This, in turn, will help destigmatize the social harm of sexual privacy violations and, in that way, reduce the power of privacy violators. Dvoskin’s position stands shoulder to shoulder with other social/law reform efforts that have prioritized destigmatization, such as movement calls to “Shout Your Abortion” and “come out” as queer in order to harness the power of social contact theory as a means of changing social attitudes toward marginalized identities/behaviors.

To illustrate her point, Dvoskin aptly draws from the queer theory notion of “scripts” and explains that the harm of sexual privacy is both scripted (meaning that the social interpretation of nudity helps create the harm) and script (meaning that legal/regulatory reaction to the privacy loss further entrenches the meaning of the nudity as somewhat negative). As such, law and policy must be attentive to the way they may be reinforcing the very harms they aim to prevent.

Dvoskin recognizes that in the context of online sexual expression and sexual privacy, striking the right regulatory balance is difficult. She acknowledges that regulatory regimes that require ex ante consent before platforms permit a posting would be onerous and require more work on the part of platforms and regulators. But innovative approaches, including notice-and-takedown regimes, that allow those whose rights are violated to efficiently have the infringing image removed by platforms, are not without precedent such as in the Digital Millennium Copyright Act copyright infringement context. And Dvoskin rightly notes that nuance is a virtue rather than vice and can, perhaps, serve as a model for more calibrated content moderation in other contexts as well. Indeed, as the Supreme Court has noted in the context of prohibited sex discrimination, “administrative convenience” is not a sufficiently compelling justification. Nor is it an idealized form of governance. And Dvoskin’s piece is a powerful riposte in favor of a more bespoke approach to the governance of sexual expression and sexual privacy online.

The article is as superbly written as it is carefully conceptualized and, although focused on a very specific and important context, serves as a cautionary tale across regulatory regimes, reminding us both that laws are discourses that can perpetuate the very harms they are seeking to prevent and that we should be skeptical of bright line rules, which are both over- and under- inclusive in terms of achieving regulatory aims. Moreover, while not Dvoskin’s principal focus, implicit in the article is also a critique of platforms’ approach to sexual expression as an example of, in essence, “privacy washing”: platforms trumpet the puritanism and overregulation of sexual expression of their websites in part to distract from their abysmal approaches to content moderation and privacy in other contexts, such as their failure to meaningfully regulate false political and medical information. All told, as Dvoskin explains, sexual expression should not be sacrificed either on the altar of either sexual privacy or in the name of convenience.

Cite as: Scott Skinner-Thompson, Sexuality’s Promise for Sexual Privacy, JOTWELL (August 30, 2023) (reviewing Brenda Dvoskin, Speaking Back to Sexual Privacy Invasions, 98 Wash. L. Rev. __ (forthcoming 2023), available at SSRN (March 6, 2023)), https://cyber.jotwell.com/sexualitys-promise-for-sexual-privacy/.

Generating Genuine Data Protection

Carleen M. Zubrzycki, The Abortion Interoperability Trap, 132 Yale L.J.F. 197 (2022).

In April 2023, the State of Idaho enacted legislation making it a felony to help a minor obtain an abortion (or medication to induce abortion) by “recruiting, harboring, or transporting the pregnant minor within this state.” With more than a third of U.S. states having severely restricted or outright prohibited access to abortion within state borders, Idaho has now turned its attention to making it more difficult for at least some of its citizens to travel out of state to obtain abortion care. The legislation explicitly rejects as a defense that the provider of abortion services is in another state. Abortion care is not the only type of healthcare service that has raised interjurisdictional conflicts. As of April 2023, at least thirteen states have banned some or all gender affirming care for minors. In some states, government officials have attempted to define gender affirming care as child abuse, which would arguably support removing resident children from parental custody even if the contested care were sought beyond the state’s borders.

In response, other states have enacted legislation intended to shield patients, providers, and others who facilitate care that is lawful within that state from being prosecuted or sued elsewhere. Connecticut, which was the first state to enact such protections, largely prohibits healthcare providers from turning over abortion records in out of state legal proceedings without the patient’s explicit consent and bars state judicial authorities from issuing subpoenas related to reproductive services unless there is an equivalent cause of action under Connecticut law.

Yet, as Carly Zubrzycki demonstrates in her new article The Abortion Interoperability Trap, laws like Connecticut’s “miss[] a crucial piece of the puzzle: medical records are widely shared across state lines to facilitate patient care.” As Zubrzycki explains, these new state laws designed to protect reproductive and gender affirming care “are generally limited to preventing providers and other covered parties from directly sharing information in formal proceedings.” They do not prevent, and indeed often explicitly permit, sharing of patient records across state lines for purposes of patient care. The result is that these statutes largely fail to provide the protection they tout. “The reason is simple: in-state providers subject to a safe-haven law will, in the ordinary course of business as their patients seek care in other states, share medical records with out-of-state providers who are not subject to that law and who can therefore easily be asked to hand over the records in litigation.” This gap between what abortion-protective laws promise and what they genuinely offer is what Zubrzycki calls abortion’s “interoperability trap.” In this timely and insightful article, Zubrzycki offers not just a diagnosis but refreshingly practical solutions. Her work is already having a practical and important impact.

The abortion interoperability trap is not an incidental or minor exception to otherwise robust data protection. Rather, Zubrzycki compellingly demonstrates that it threatens to “swallow the protections the legislation purports to offer.” HIPAA, though widely known for its Privacy Rule, is actually primarily concerned with the portability of medical data. After all, the “P” in HIPAA stands for “portability,” not privacy. The growth of electronic health records and electronic medical-records systems has also facilitated the freer flow of medical data among a single patient’s providers. More recently, expansion in the applicability of the federal Information Blocking Rule, which is designed to limit information hoarding by individual medical providers, has “shifted the incentives for those with access to medical records to begin sharing those records far more widely.” The result (or at least, the intended goal) of this “legal and technological ecosystem of medical records” is to “require providers and others to share patient information seamlessly with other providers and health-information-technology companies.”

This new regulatory framework for sharing health data was not designed to trap abortion patients or others seeking contested care out of state. It was targeted at resolving persistent problems affecting the portability and sharing of medical records. But the seamless sharing of a patient’s medical data among her providers may have unintended consequences, and the abortion interoperability trap is one of them.

Zubrzycki explains that existing legal tools are unlikely to resolve the interoperability trap. The federal regulatory exceptions to medical information sharing are permissive, rather than mandatory, and are narrowly framed such that they are unlikely to provide much protection. Nor will the HIPAA Privacy Rule or the Fourth Amendment resolve this quandary. The HIPAA Privacy Rule, as I have explained elsewhere, broadly authorizes law enforcement access to otherwise protected personal health information. Moreover, the Privacy Rule “expressly permits patient records to be shared whenever the sharing is for treatment purposes.” The Fourth Amendment is equally unavailing. “[E]ven at its remedial maximum, the Fourth Amendment requires only a warrant based on probable cause in order for law enforcement to obtain records.” That is, “even assuming that the Fourth Amendment protects medical records at all . . . law enforcement could still obtain those records with relative ease, as the probable-cause standard is not particularly burdensome” in investigating a suspected unlawful abortion.

But all is not lost! In addition to lucidly and incisively diagnosing the abortion interoperability trap, Zubrzycki also identifies legal and other mechanisms for addressing this problem. She argues that private providers and other stakeholders can take steps to better protect sensitive medical records under their control. Healthcare providers could, for instance, adopt more exacting patient informed consent requirements prior to disclosing an abortion, miscarriage, or stillbirth, so long as that requirement is not so onerous as to run afoul of the Information Blocking Rule. A more extreme, but perhaps more effective, response would involve reverting to paper records instead of electronic ones, as paper records are not covered by the Information Blocking Rule.

Better still, Zubrzycki identifies interventions that state and federal actors could take to better shield sensitive medical data—and her work here has already had an impact. In March 2023, Maryland enacted legislation based in significant part on Zubrzycki’s recommendations for closing the abortion interoperability trap. In introducing the legislation, the sponsoring state senator expressly invoked Zubrzycki’s proposal that “[t]he most effective legislative approach for states may be to prohibit electronic-health-record vendors and health-information exchanges from facilitating the transfer of abortion-related data across state lines.” The U.S. Department of Health and Human Services has also proposed changes to the HIPAA Privacy Rule to better protect reproductive health care privacy that are consistent with Zubrzycki’s recommendations, though the notice of proposed rulemaking does not cite Zubrzycki directly.

Scholarship like Zubrzycki’s not only advances the scholarly conversation about data and health privacy; it also makes concrete and positive change in the real world. Particularly as states act ever more aggressively to regulate contested forms of care, such scholarship is an essential part of successful academic work.

Cite as: Natalie Ram, Generating Genuine Data Protection, JOTWELL (July 25, 2023) (reviewing Carleen M. Zubrzycki, The Abortion Interoperability Trap, 132 Yale L.J.F. 197 (2022)), https://cyber.jotwell.com/generating-genuine-data-protection/.

Words of Wisdom

Samuel R. Bowman, Eight Things to Know About Large Language Models, available at arXiv (Apr. 2, 2023).

Lenin did not actually say, “There are decades when nothing happens, and there are weeks when decades happen,” but if he had, he might have been talking about generative AI. Since November 30, 2022 when OpenAI released ChatGPT, decades have happened every week. It’s not just that generative AI models are now able to emit fluent text on almost any topic imaginable. It’s also that every day now brings news of new models, new uses, and new abuses. Legal scholars are scrambling to keep up, and to explain whether and how these AIs might infringe copyright, violate privacy, commit defamation and fraud, transform the legal profession, or overwhelm the legal system.

Samuel R. Bowman’s preprint Eight Things to Know About Large Language Models is an ideal field guide for the scholar looking to understand the remarkable capabilities and shocking limitations of ChatGPT and other large language models (LLMs). Bowman is a professor of linguistics, data science, and computer science at NYU, and a visiting researcher at the AI startup Anthropic. Eight Things is clear, information-dense, and filled with helpful citations to the recent research literature. It is technically grounded, but not technically focused. And if you are paying attention, it will grab you by the lapels and shake vigorously.

LLMs are syntactic engines (or stochastic parrots). What they do, and all they do, is predict the statistical properties of written text: which words are likely to follow which other words. And yet it turns out that statistical prediction — combined with enough data in a large enough model wired up in the right way — is enough to emulate human creativity, reasoning, and expression with uncanny fluency. LLMs can write memos, program games, diagnose diseases, and compose sonnets. Eight Things is a thoughtful survey of what LLMs can do well, what they can’t, and what they can pretend to.

Bowman’s first two Things to Know are an unsettling matched pair. On the one hand, LLMs predictably get more capable with increasing investment, even without targeted innovation. Simply pouring more time, training data, and computing power into training an LLM seems to work. This means that progress in the field is predictable; at least for now, it doesn’t seem to depend on uncertain scientific breakthroughs. Decades will keep on happening every week. (Indeed, the sixth Thing to Know, human performance on a task isn’t an upper bound on LLM performance, means that there is no necessary limit to this progress. For all we know, it might be able to continue indefinitely.)

But on the other hand, specific important behaviors in LLM[s] tend to emerge unpredictably as a byproduct of increasing investment. The fact of progress (Gozer the Gozerian) is predictable, but not its specific form (the Stay Puft Marshmallow Man). As Bowman explains, part of what makes ChatGPT so powerful and so adaptable is that it displays few-shot learning: “the ability to learn a new task from a handful of examples in a single interaction.” Post-ChatGPT LLMs are not just purpose-built AIs with fixed capacities — they can be coached by users into competence on new tasks. This is why, for example, ChatGPT can produce baseline-competent answers to law-school exams, even though almost no one had “go to law school” on their bingo cards five years ago.

Bowman’s third Thing, LLMs often appear to learn and use representations of the outside world, is also remarkable. Even though they are only syntactic engines, LLMs can give instructions for drawing pictures, draw inferences about the beliefs of a document’s author, and make valid moves in board games, all tasks that are usually thought of as requiring abstract reasoning about a model of the world. Legal doctrine and legal theory will need to decide when to adopt an external perspective (“ChatGPT is an algorithm for generating text, like throwing darts at a dictionary”) and when to adopt an internal one (“ChatGPT acted with actual malice when it asserted that I committed arson”).

Unfortunately, there are no reliable techniques for steering the behavior of LLMs. While Bowman describes widely-used techniques for steering LLM behavior—crafting well-chosen prompts, training on well-chosen examples, and giving human feedback—none of these techniques are reliable in the way that we typically think a well-trained human can be. While LLMs are getting better at learning what humans want, this is not the same as doing what humans want. “This can surface in the form of … sycophancy, where a model answers subjective questions in a way that flatters their user’s stated beliefs, and sandbagging, where models are more likely to endorse common misconceptions when their user appears to be less educated.”

The seventh Thing—LLMs need not express the values of their creators nor the values encoded in web text—expands on this depressing framing to explore specific ways in which researchers are trying to embed important legal and societal values in LLM outputs. As programmer Simon Willison has argued, it is hard or impossible to put guardrails around an LLM to prevent it from producing specific kinds of outputs. Malicious users with sufficient dedication and creativity can often use “prompt injection” to override the developer’s instructions to the LLM system with their own.

One reason that steering is so difficult is due to Bowman’s fifth Thing: experts are not yet able to interpret the inner workings of LLMs. Legal scholars have been writing thoughtfully about the interpretability problem for AIs. Giving high-stakes decisions over to an AI model offends important rule-of-law values when the AI’s decisions cannot be more intelligibly explained than “computer says no.”  LLMs and other generative AIs compound these problems. The legal system currently depends on an ability to make causal attributions: was a fraudulent statement made with scienter, or was the defendant’s work subconsciously copied from the plaintiff’s? The current state of the art in AI research gives us very little purchase on these questions.

Bowman’s eighth and final point is a further reinforcement of the limits of our current knowledge: brief interactions with LLMs are often misleading. On the one hand, the fact that an LLM currently trips over its own feet trying to answer a math problem doesn’t mean that it’s incapable of answering the problem. Maybe all it needs is to be prompted to “think step by step.” LLMs and high-schoolers both benefit from good academic coaching. On the other hand, the fact that an LLM seems able to execute a task with aplomb might not mean that it can do as well on what humans might consider a simple extension of that task. It turns out, for example, that GPT-4 memorized coding competition questions in its training set: it could “solve” coding questions that had been posted online before its training cutoff date, but not questions posted even just a week later.

LLMs are strikingly powerful, highly unpredictable, prone to surprising failures, hard to control, and changing all the time. The world urgently needs the insights that legal scholars can bring to bear, which means that legal scholars urgently need to understand how LLMs work, and how they go wrong. Samuel Bowman’s insightful essay is table stakes for participating in these debates.

Cite as: James Grimmelmann, Words of Wisdom, JOTWELL (June 20, 2023) (reviewing Samuel R. Bowman, Eight Things to Know About Large Language Models, available at arXiv (Apr. 2, 2023)), https://cyber.jotwell.com/words-of-wisdom/.

What STS Can (and Can’t) Do for Law and Technology

Ryan Calo, The Scale and the Reactor (2022), available at SSRN.

The field of law and technology has come a long way since we last heard the unmistakable squeal of a modem connecting to cyberspace.  Most of us that remember that sound now probably have more grey hair than we used to. We’ve covered a lot of ground since “Lex Informatica” and “Code is Law,” so you’d think our field would have a deeply sophisticated method for understanding the relationship between law, society, and technology, right?

Professor Ryan Calo thinks the field can do better. In this concise and accessible unpublished article that is part of a new book project, Calo highlights how Science and Technology Studies, or STS, has been overlooked and could contribute to the field of law and technology. To Calo, law and tech took decades to wind up where STS would have started. It’s not that law and tech is redundant of STS, rather, the problem is that “law and technology has been sounding similar notes to STS for years without listening to its music.” As a result, our field “does not benefit from the wisdom of scholars who have covered roughly the same ground.” Calo looks to showcase critical STS ideas and debates “for the unfamiliar law and technology reader,” so that we no longer have an excuse to claim ignorance of the field. He accomplishes this in spades with a clear and deeply informed article that is a must read for anyone writing in the field of law and technology.

Calo wrote this article because he believes that “a working knowledge of STS is critical to law and technology scholarship.” He argues that the core insights of STS will help scholars avoid “the pitfalls and errors that attend technology as social fact.” Calo’s contribution has three parts. The first is a brief STS crash course for the uninitiated. If you are unfamiliar with STS and regularly read this journal, stop reading this and check out Calo’s highly efficient summary of STS in Part One (it’s only seven pages!). I imagine the work of Langdon Winner, Bruno Latour, Sheila Jasanoff, and many other STS scholars will resonate with you as it did for me when I first encountered them. This introduction to the field is both informative and enjoyable because of Calo’s palpable enthusiasm for STS. (As I wrote this, I laughed at how I’m writing a review about how much I like Calo’s article, which is about how much he likes STS. It’s like I’m writing a Jot about a Jot. A meta-Jot.)

The second part of this article is an exploration of STS insights that make up the “road not taken by law and technology.” Calo highlights what could have been gained if legal scholars had more explicitly embraced STS earlier, including more nuanced metaphors, more case studies, and fewer redundancies. Calo cites two downsides that arise from law and technology overlooking STS. First, failing to deeply engage with STS denies the field of law and tech wisdom and nuance. Additionally, law and tech scholarship often falls into some of the very traps STS grew up to avoid, such as a strong sense of technological determinism and the idea that technology will shape behavior in one single way and no other.

In the article’s third part, Calo highlights the limitations of STS scholarship for law and technology scholars. First, STS is relatively uncomfortable with normativity, compared with the law’s embrace of it. Additionally, STS sometimes struggles to translate concepts and observations in ways that can influence levers of power.  Calo notes that STS scholarship sometimes gets lost in its own complexity, a critique levied by some STS scholars themselves. But as Julie Cohen has noted, law is relentlessly pragmatic in its identification and attempt to solve real world problems. While other disciplines might hesitate to offer up messy and even internally conflicting prescriptions, legal scholars do it for a living when inaction means injustice. Calo highlights the dangers of law and tech avoiding normativity and pragmatism, including getting stuck in a “constant state of watchful paralysis.” This happens when legal actors wait so long to fully understand the social impacts of technologies that when clarity finally arrives these tools and systems are too entrenched to resist. In STS scholarship this is referred to as the “Collinridge dilemma,” and it gives more nuance to what I’ve heard some law and tech scholars describe as the “avocado ripeness” problem. (Not yet…not yet…not yet……..too late.)

Thus, Calo’s article ends up being part STS-primer and part STS-implementation guide for law and technology scholars. According to Calo, you shouldn’t simply chuck a bunch of STS into every corner of cyberlaw, because “importing STS wholesale…has the potential to undermine what is unique about the [law and technology] field.” In the final part, Calo recommends that legal scholars should be mindful of how technologies have value-laden affordances and social forces behind them while holding firm to legal scholarship’s normativity and pragmatism. I appreciated Calo’s suggestion that one major strength of law and technology scholarship is making ideas and concepts concrete enough for people to act on.

I like this article because it is clear, concise, and even witty. (It wouldn’t be a Calo article without puns and he even managed to work one into the title). And I like this article lots because of its meditation on the virtues, vices, and proper role of “law and technology” as a field of scholarship. This is one of the main aspects of Calo’s forthcoming book. My only complaint in this review is I wish the article had previewed his larger project on law and technology more.

If we are going to take a serious look as the relationship between rules and artifacts, we must have a good sense of both. This article uses STS to show where the field of law and technology can improve, and what it does best.

Cite as: Woodrow Hartzog, What STS Can (and Can’t) Do for Law and Technology, JOTWELL (May 19, 2023) (reviewing Ryan Calo, The Scale and the Reactor (2022), available at SSRN), https://cyber.jotwell.com/what-sts-can-and-cant-do-for-law-and-technology/.

Trust, Trustworthiness, and Misinformation Shared by the Government

Janet Freilich, Government Misinformation Platforms, __U. Pa. L. Rev. __(forthcoming 2023), draft available at SSRN (Feb. 27 2023).

Where does trusted information come from? In a world of misinformation, where everyone is skeptical of everything, at least we can rely on expert, authoritative government agencies like the Environmental Protection Agency, the Centers for Disease Control, the Patent Office, and the Food and Drug Administration, right? Right!?

Not so fast, Professor Janet Freilich persuasively but depressingly argues in the smart, eye-opening, “why didn’t I think of that” Government Misinformation Platforms. Freilich’s central point is fairly straightforward (although the article is rich with nuance and detail): We usually laud the government’s sharing of information because government-provided information is usually pretty trustworthy and useful for all kinds of things, and because transparency is usually a good goal. There’s a whole law (the Freedom of Information Act) about getting government to share information on request, supplemented by various transparency efforts. But there are also many government-run platforms that share information that the government itself didn’t produce—and in fact, that share unvetted, frequently incorrect, sometimes deliberately misleading information. When people see information on these platforms and think “government information = trustworthy,” then the problems start.

But is this really a big problem? Isn’t it just a couple of examples? In Part II, Freilich convincingly dismantles that resistant questioning. She recounts a disheartening parade. Let’s say people want to know who’s releasing toxins into the environment. The first obvious step would be to visit an EPA site to find out…but the data are compiled by companies and unvetted. What about a government-run list of ongoing clinical trials? Not vetted by NIH or FDA! Patents are examined, so they must surely be correct, at least. Nope, pronounces Freilich, relying on some of her terrific earlier work showing that patents are full of fictional experiments (with results laid out!) that the patentee never actually conducted. Maybe the most prominent example is the Vaccine Adverse Events Reporting System (VAERS), run by CDC. It lists thousands of people who died after getting the COVID-19 vaccine. You guessed it—those reports are self-uploaded, unvetted, and have absolutely nothing even pretending to demonstrate causation. But there the data are, on a CDC website.

This information both matters and misleads. Freilich persuasively shows that people do rely on information on these government-run platforms, and at least some treat it as authoritative. Scientists read patents, even when the contents aren’t accurate or are based on totally fictitious experiments (Did you know that the difference between an experiment that happened in a patent versus one that didn’t is whether it’s described in the past or present tense? Lots of patent-reading scientists don’t!). People rely on clinical trial listings as some sort of imprimatur. And VAERS data are trumpeted on news sites, despite big disclaimers on the website about the unreliability of the information.

So that’s one big problematic consequence: People believe things that are wrong because they see them on government websites and mistakenly think they’re government vetted.

The opposite problem also occurs: People start to mistrust the government because it’s sharing bad information. If there’s garbage on CDC and FDA and EPA and PTO and NIH websites, how can people be sure that those agencies are worthy of trust—or at least that the things on their websites are worth trusting? That decrease in trust is awfully problematic for those agencies, especially in a time when trust in government agencies is declining.

On a broader level, Freilich exposes the fascinating, troublesome, and unstable gap between “trusted” and “trustworthy.” It’s a space where con artists live, one that research hospitals have struggled with in the bioethics space, one the government seems to have wandered unwittingly into—and one the government needs to exit expeditiously.

The problem of government misinformation, alas, is easier limned than solved. Freilich presents a menu of options—including increased disclaimers, hurdles to posting information, correcting incorrect information, and more—but they’re all partial palliatives limited by capacity, will, or law. There’s no silver bullet here.

In a sense, the complex tangle of partial potential solutions is unsurprising. This paper exemplifies a really fun genre of legal scholarship, what we might call the “Hey this problem is actually widespread” paper. Freilich has deep expertise in the foibles of the patent system, and some of that work has focused on how patents aren’t so reliable, even though one might reasonably think they are a high-quality source of technical information (that’s part of the point of the patent system, after all). There’s the aforementioned issue of fictitious experiments. Even worse, when patents are based on experiments that are so wrong the associated scientific papers are actually retracted, the patent system seems…unconcerned. (Not great!). Government Misinformation Platforms steps back to show that this information quality problem is disturbingly widespread across many contexts. But while there might be at least quasi-straightforward solutions in the limited context of patent examination and publication, the nuances of how those solutions work, or don’t, changes quite a bit from context to context. Freilich deftly and clearly recognizes this complexity, but it’s an ongoing challenge.

A particularly fun thing about the paper is that it lends itself to exploration and further work both conceptual and applied. On a broad theoretical level, how should the government perform its weirdly mixed role in developing, promulgating, aggregating, and sharing information going forward? Where’s the right balance between easy, quick access and maintaining trust and accuracy? Is information-provision trustworthiness distinct from other-stuff trustworthiness, or are they inextricably intertwined? And on the nitty-gritty practical level, after Freilich has unearthed so many spheres of government-enabled misinformation, what’s the right solution for each? Should EPA treat misinformation differently than FDA? CDC versus NIH? How might one practically taxonomize them and link effective interventions to contextual cues? There’s so much to be done! Freilich has opened a new and tremendously interesting door in how we think about information and the government; I look forward to seeing what grows on the other side.

Cite as: Nicholson Price, Trust, Trustworthiness, and Misinformation Shared by the Government, JOTWELL (April 19, 2023) (reviewing Janet Freilich, Government Misinformation Platforms, __U. Pa. L. Rev. __(forthcoming 2023), draft available at SSRN (Feb. 27 2023)), https://cyber.jotwell.com/trust-trustworthiness-and-misinformation-shared-by-the-government/.

The Dawn of Influencer Law

Catalina Goanta & Sofia Ranchordás, The Regulation of Social Media Influencers (2020).

Ever since Judge Easterbrook famously declared Cyberlaw to be “The Law of the Horse”, and despite Professor Lessig’s excellent rebuttal, there has been a reluctance to declare new areas of legal study spurred by new technologies. Easterbrook claimed that we are in danger of descending into narrower legal sub-categories when most behaviour in what was known then as cyberspace was “easy to classify under current property principles”. At times this message has resonated with legal audiences, and we have largely not seen a push towards the creation of new legal categories. It would be difficult to say that there is such a thing as blockchain law, or artificial intelligence law, to name just two subjects close to this reviewer’s heart.

Nevertheless, after reading the excellent collection The Regulation of Social Media Influencers, edited by Catalina Goanta and Sofia Ranchordás, it is possible to envision a world in which we may have a new legal sub-category: Influencer Law. Importantly, the editors never claim the existence of a new branch of legal study, but the richness of the subject on display leads me to think of this relatively new area of research as its own thing. This is a rich subject that covers free speech, labor, consumer protection, advertising, intellectual property, and contract law, just to name a few. While these separate subjects could be analysed in their own separate niches, there is an argument to be made to bring them all together as a separate area of study, as they often interact with one another in manners that encourage a single thematic analysis. In general, edited books can be the poor relative of scholarly publications; in European academia for example, these books are the academic outputs that are valued the least. In this case, however, there is not a weak chapter in this collection and there is a very clear structure running throughout the book, with each section clearly delineated and well-executed.

The showpiece of the book is undoubtedly the introduction to the subject by Catalina Goanta and Sofia Ranchordás, who set out to define what is an influencer, and describe the legal status and regulatory pitfalls that they face. It is, of course, difficult to delineate the subject and define the concept of “influencer” in a way that can be used for legal analysis. The word influencer itself comes from an era of celebrities, and it is intrinsically linked with advertising. However, recently there has been a rise in the social media influencer that responds to the shift in audiences from traditional media to social networks. Social media in this context is understood as a platform that allows users to upload and share content to an audience. The social media influencer is not a celebrity in the traditional sense, but she/he may carry an incredible amount of clout in his/her niche area of interest. The challenge from a regulatory perspective is that these influencers are often operating in unprofessional settings, relying on monetisation schemes that are controlled entirely by tech platforms, and where commercial endorsements are not always transparent. This is a problem because it makes deception easier, but it also gives the impression that an influencer is endorsing a product because they like it, instead of the reality that showcasing it is part of a commercial deal. Influencers have considerable power to shape trends with their audiences, and as they say, with great power comes great responsibility.

So, what is an influencer? There are a few common elements. Social media influencers operate in “word-of-mouth” advertising environments where audience trust is paramount.  Influencers exert their, well, influence, in online communities through the constant production of content and through engagement with their peers. The authors identify four identifying elements of being an influencer: 1) the industry in which an influencer operates (e.g. beauty, tech, gaming, pets, kids, etc); 2) the source of influence (e.g. by already being famous as actors or sports personalities, while others are considered influencers by the number of followers in social media); 3) the reach of influence in the shape of detailed audience analytics; and 4) the legal status, namely whether an influencer operates in a corporate environment, freelances, or even acts as a consumer in more informal settings.

After providing a very thorough definition of an influencer, the authors engage in a discussion of the legal issues that surround the new influencer industry. Their central concern is with advertising. Advertising is a regulated activity in many countries, either by self-regulation, or as is the case in most of Europe, through advertising standards agencies, so the role of the influencer in the shaping of opinions, particularly in young audiences, has received the most level of scrutiny. The authors go through several examples of legal concerns that arise from the blurring of consumer/professional boundaries, particularly when it comes to endorsements, and the disclosure of whether an influencer may be praising a product in exchange for payment, or goods or services.

The authors end the chapter analyzing several other legal areas of concern. With the increased role of influencers as figures worthy of trust in their communities, the main question is one of the possible liabilities they may incur when promoting dubious products and events, such as the ill-fated Fyre Festival, defective products, or even disreputable schemes such as multi-level marketing. The book was written in 2019 and published in 2020, so the authors do not cover the recent wave of influencers promoting failed cryptocurrency schemes. Many of these influencers often fall outside of existing regulation, so it will be useful to have an area of the law dedicated solely to analysing the reach and effect of these actors, but most importantly, prepared to understand the environment in which they move. This could probably be an area of research in the future for the nascent area of Influencer Law.

The edited volume as a whole is filled with other excellent chapters. These include a notable discussion of child labor in the influencer world, by Valerie Verdoot, Mark Leiser, and Simone van der Hof. I also enjoyed and learned a lot from the chapter on the potential regulation of the influencer market using mandated disclosures, by Rossana Ducato.

I highly recommend this edited book. I enjoyed reading it cover to cover, which is rare in works of this nature. While Influencer Law may not yet be its own course or field, this book at least makes a compelling argument for the existence of a vibrant area of research.

Cite as: Andres Guadamuz, The Dawn of Influencer Law, JOTWELL (March 9, 2023) (reviewing Catalina Goanta & Sofia Ranchordás, The Regulation of Social Media Influencers (2020)), https://cyber.jotwell.com/the-dawn-of-influencer-law/.

Surveilling Truckers and the Future of the Workplace

Karen Levy’s book Data Driven, an incisive and accessible sociolegal study of workplace surveillance in the trucking industry, begins with a tale of superheroes. These superheroes are machines from a far-off world dedicated to saving humanity from other machines bent on our destruction. (Think “The Transformers.”) The problem is: Our would-be saviors can’t move. They’ve worked too hard for too long, saving humanity from all sorts of harm, and now, by law and by design, they must rest.

Levy, a professor in Cornell University’s Department of Information Science, tells this story, drawn directly from the pages of a trucking industry periodical, to introduce us to the electronic logging device, or ELD. ELDs are now integrated by law into every commercial truck driving across state lines. They are designed to force compliance with federal “hours-of-service” regulations, which limit the number of hours truckers can drive before taking rest breaks. Like our would-be robot saviors, trucks constrained by ELDs cannot move when their drivers have reached their hours limits. That isn’t necessarily so bad; trucker fatigue is dangerous to truckers and everyone else on the road. But, as Levy explains, ELDs are a lot more insidious.

ELDs treat the symptom, not the disease. If the symptom is fatigue, the disease is the trucking industry’s perverse economic incentives. Truckers are paid by the miles they drive, and they are paid nothing during the many hours of fueling, loading, unloading, and bathroom and meal breaks necessary to doing their jobs. (Pp. 36-48.) Plus, ELDs do more than trigger federal rest mandates. They reveal to employers when, where, and how fast a trucker is driving, when and for how long they have been resting, and when and where truckers are doing something they shouldn’t. And that is Data Driven’s central story. ELDs were sold as a new technology that would make trucking (and driving) safer. But they also enable extensive workplace surveillance by trucking companies and by the state, give management weapons to manipulate their employees, and perpetuate extractive capitalism.

Data Driven, like much of my own work, explores the gap between the law on the books—ELDs in this case—and the law on the ground, including the way the law is practiced, understood, experienced, and resisted in the real world. The book is based on years of extensive field research. Levy interviewed truckers at truck stops, read their literature, met with regulators and management, sat in on meetings, engaged with labor organizers, all while upholding ethical standards as a sociolegal researcher. Based on this work, Levy finds that ELDs are legal creations, economic tools, and cultural objects all at the same time. They help regulators enforce the law to the letter. They disrupt long-standing norms among truckers, particularly about their knowledge of the road and their independence. And they are part of a larger system of surveillance that helps firms force employee alignment with corporate goals. (P. 55.)

A particularly vivid exchange explores the last point. (P. 61.) One afternoon, starting at 12:57 PM and continuing for the next 90 minutes (sometimes at one-minute intervals!), a trucker received several messages from management: “Are you headed to delivery?” “Please call.” “What is your ETA to delivery?” “Need to start rolling.” “Why have you not called me back?” The trucker was sleeping; management didn’t care. “Why aren’t you rolling? You have hours ….” Having hours refers to additional time before legally mandated rest. Seven minutes later came the next message insisting the trucker get back on the road. Seven minutes later comes another one. The trucker responds: “Bad storm. Can’t roll now.” Three minutes later, management chimes in: “Weather Channel is showing small rain shower in your area, 1-2 inches of rain and 10 mph winds ???”

Workers, many of whom chose this grueling job specifically for its independence, now have employers looking over their shoulders. But disrupting trucking’s cultural norms is the tip of this iceberg. Having hours is a quantified metric, a decontextualized number that presumes that the only barrier to driving is the federal rest mandate. Truckers also get tired, have to use the restroom, and need to eat. “Having hours” elides all of that. Then comes the Weather Channel. Rain “in your area” says little about rain “where I am right now.” Nor does it speak to driving conditions; even light rain “in your area” can mean slippery conditions, landslide risks, and other dangers from hours of heavy rain.

ELDs, just like algorithms that purport to process large data sets try to predict people’s behavior, privilege strict and inflexible data analysis over holistic assessment and discretion. They presume that numbers tell the whole story, or at least enough of a story to make policy. As Levy shows, numbers miss the realities of trucking. (Pp. 50-51.) If you were told you had around 10 hours to complete a journey, you’d drive much more safely than if you were told you must arrive in exactly 10 hours or else. Why? The former gives you flexibility; you can drive faster when it’s safe and slower when you need to; you can factor in bathroom, meal, and rest breaks without stressing that you’re going to be a few minutes late. The latter incentivizes recklessness. The ELD turns trucking into a constant barrage of threats.

Data Driven concludes by speaking to the larger message of the ELD mandate. Faced with an epidemic of dangerous trucker fatigue, policymakers turned to surveillance and technology design rather than to addressing the underlying economic incentives that push truckers to drive while tired in the first place. (P. 153.) A richer, worker-protective solution should have been to pay truckers for their work, not for their miles driven. This would include what truckers call “detention time,” or the hours spent loading and unloading, during which they are at the mercy of dock workers and other laborers who operate on their own schedules and have radically different payment structures and incentives. But no, the neoliberal policymakers of late capitalism chose surveillance. They chose a weapon of managerial control rather than a structural change. In so doing, the trucking industry colluded with policymakers to socially construct the ELD as a tool of social control, and they made the roads more dangerous as a result.

In the end, Levy is right to warn us that truckers are the canaries in the coal mine of workplace surveillance. (P. 9.) Employers may have always kept watchful eyes on their employees, but things are worse now. Remote workplaces like trucks or home offices are no longer immune from tracking. The data—collected from inputs like wearables and social media—are more diverse. The analytics, now driven by complex algorithms, are more invasive. Modern workplace surveillance extends even beyond systems administrators knowing when you’re checking Instagram. Our bosses are watching everything; Levy’s outstanding Data Driven opens our eyes before it’s too late.

 

Cite as: Ari Waldman, Surveilling Truckers and the Future of the Workplace, JOTWELL (February 7, 2023) (reviewing Karen Levy, Data Driven: Truckers, Technology, and the New Workplace Surveillance (2022)), https://cyber.jotwell.com/surveilling-truckers-and-the-future-of-the-workplace/.